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Cult-like Followers Drive Retail Expansion Of Boutique Beauty

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By: TOM BRANNA

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With hundreds of new door openings during the past two years, boutique beauty stores remain on a high growth trajectory. These vertically-integrated specialty stores offer an immersive, single brand experience and are expanding in all the countries analyzed in Kline’s upcoming Boutique Beauty Retailers: Channel Analysis and Opportunities report series.    These freestanding stores offer unique concepts, a fun environment and highly knowledgeable staff. Unlike e-commerce, which is anothe...

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